{"id":2442,"date":"2020-11-19T10:58:33","date_gmt":"2020-11-19T10:58:33","guid":{"rendered":"http:\/\/keydesign-themes.com\/etalon\/construction\/?p=2442"},"modified":"2022-01-29T09:38:34","modified_gmt":"2022-01-29T09:38:34","slug":"five-things-i-check-before-investing-in-a-start-up","status":"publish","type":"post","link":"https:\/\/ipventures.in\/index.php\/five-things-i-check-before-investing-in-a-start-up\/","title":{"rendered":"Five Things I Check Before Investing in a Start-up"},"content":{"rendered":"

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If you love it, buy it. But still check it, before you buy it!\u2019<\/em><\/p>\n

Start-ups \u201cthe new age turbine\u201d have been evolving at a speed faster than expected. The biggest accelerators for these start-ups are the commandos in these spectra the \u201cAngel Investors\u201d. These days, angel investment is being looked at as a profession considering the high rewards associated with it, despite the high risks. Well, it\u2019s not the space, if you are looking for your retirement stash.<\/p>\n

So, while learning the art of angel investment every day, I thought what a better topic could be than to write about sharing 5 check-the-box points I look at, before investing in a start-up.<\/p>\n

Check 1: Commander and his troops<\/strong><\/p>\n

This one carries almost 70% weightage in my decision to invest or not to invest in a start-up. Investing in an early age start-up is different than investing in any other start-up or company. It is preferred to avoid investing in a start-up with a single founder. Having more than 1 founder gets not only varied experience & expertise on the table but also a balance and stability from risk attached with dependence on a single founder.<\/p>\n

It\u2019s imperative to gauge the founders\u2019 skin in the game. Founders having more than one business interests tend to defocus. Always prefer start up where it\u2019s the only venture of the founders and they are fully invested mentally and physically in taking the start-up \u00a0to success. I believe that smart Founders can convert and flourish even an average business idea into a successful business venture. But the reverse of it can never be vouched for!<\/p>\n

\u201cGreat ideas are weightless without unblemished execution and committed support.\u201d As an angel investor, I resist investing in a start-up which does not have a strong team and doesn\u2019t even intend to hire one, with all key functions being driven by founders only.<\/p>\n

At last, it\u2019s an X-factor which connects a founder and an investor, making investor believe in the story narrated. It\u2019s an investment in the people driving the vision and not the company. It is important to know the founder and the strong team backing the vision & passion of the founder.<\/p>\n

Check 2: Size of The Pie<\/strong><\/p>\n

With recent drastic shift to economy of apps, it is very important that product or service caters to a larger market. Large market doesn\u2019t mean present market, but a futuristic addressable market. Whether a product or service is for everybody? Is it product or service which is good to have or must have one? An industry thrives because of its customer. Invest in a product creating a revolution.<\/p>\n

Based on my experiences, product or services that intend to disrupt traditional way an industry works, shows immense potential. I favour start-ups which have put forth and started executing steps to achieve their marketing strategy rather than just laying out a marketing strategy plan.<\/p>\n

It doesn\u2019t matter how brilliant the product is, unless there is market large enough to embrace it.<\/p>\n

Check 3: Revenue Riddles<\/strong><\/p>\n

It is crucial to look at a company\u2019s monetization strategy ,to find if it has a clear path at times of storm. Its revenue model has to be strong enough to sustain in tough times. I examine how gross & net margins are sketching on the board.<\/p>\n

It may incur loss in the short run to penetrate the market, but whether it has potential profitability of the business in a steady state environment. Also, pivotal to know the point of time, when start-up plans to achieve break-even in business, whether it has sufficient capital to meet the cash requirements of business to achieve its desired growth.<\/p>\n

Needless to say, first gain is what really matters!<\/p>\n

Check 4: Proposition and Opposition<\/strong><\/p>\n

Another aspect that stands important, is the area of operation of a start-up. Whether it has tides of competition from other players? Or is it the only player for its operation? It is one of the key decisive factors before making an investment.<\/p>\n

If competition is a shark, it can acquire the start-up like a small fish rather than twinning their work. It\u2019s beneficial to investigate and validate the appetite in the market.<\/p>\n

I\u2019d rather invest in a start-up that has the ability to demonstrate the engagement of their product and useful reviews than the ones still sitting in labs experimenting.<\/p>\n

It is also important to verify the math; start-ups would tell you about the valuation of company. Whether it can be justified or they are just empty wishes?<\/p>\n

Check 5: KYV (Know Your Vendor)<\/strong><\/p>\n

Present customer base and the potential one being targeted is something which is essential while deciding on investing. It\u2019s equally important to be aware of vendors associated with the start-up. Think of any marketplace without proper supply-base \u2013 Be in Cab Aggregation, E-Commerce or Foodtech. It helps to gauge diligent supply in future, basis changing market conditions.<\/p>\n

Though these might not be thumb rules for investing, they definitely give a piece of perspective of the grass on the other side of the fence. Having said that, these are the mantras I believe in. But one catchword, \u2018INSTINCT\u2019 goes much beyond all this and it is something that cannot be taught, but simply trusted.<\/p>\n

[This article is authored by Mitesh Shah \u2013 Co Founder \u2013 IPV]<\/em><\/p>\n

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Mitesh Shah<\/h3>\n
Co-Founder, IPV<\/h5>\n

[\/vc_column_text][vc_icon icon_fontawesome=”fab fa-linkedin” align=”center” link=”url:https%3A%2F%2Fwww.linkedin.com%2Fin%2Fmitesh-shah-0627873%2F|target:_blank”][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

\n\t\t\t\tPharetra diam sit amet nisl suscipit adipiscing. Vel quam elementum pulvinar etiam non quam lacus. Suspendisse faucibus mauris nunc.\t\t\t\t<\/p>\n","protected":false},"author":1,"featured_media":7820,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-2442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nFive Things I Check Before Investing in a Start-up | IPV<\/title>\n<meta name=\"description\" content=\"Have you ever wished someone could guide you before investing in startups? 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