Streak was founded in 2020 by Mitul Mehta, Shiv Bidani & R Balaji who have worked at renowned start-ups and MNCs like Cred, DGraph Labs & PwC and have a combined experience in marketing, growth & technology. Their passion lies in building a platform that enables financial awareness among children. They developed Streak based on their understanding and feedback from parents and children and is a combination of finance and subconscious learning through gamification.