Urvann is India's first hyperlocal marketplace for gardening products founded by IIM-Ahmedabad and ISB alumni. Sellers in the gardening market have traditionally been in the unorganised sector with almost 90% of them selling only through offline channels. With Urvann, they are providing them with the platform to sell their products online with our simplified operational model. In doing so, the customers get their favourite plants at the convenience of homes. The hyperlocal model ensures that the plants reach the customers fresh and quickly. Through Urvann, they are empowering the sellers by providing them with an online avenue to sell the products and formalising the entire supply chain. At the same time, they are providing the customers with the better quality products at affordable prices at the comfort of their homes.
