Being Brands is creating India's No. 1 consumer packaged goods (CPG) brands that highlight India's regional cuisines and cultures to both India and the world. While modern life often distances us from authentic tastes and recipes, Being Brands bridges this gap. Their first brand, Being Bania, caters to Rajasthani/Marwari cuisine and grew from a sales of ₹1.5 lakh per month in January 2023 to ₹15 lakh per month in January 2024 with >97% positive ratings from customer. Over the next 18 months, Being Brands aim to launch four more brands, including Being Punjabi, Being Gujarati, Being Bengali and Being Vegan.

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