Zinara is India’s first everyday-wear lab-grown diamond (LGD) brand, built for modern women. Founded by IIT Delhi alumni, we’re addressing a massive unmet demand: while over 60% of Indian women aspire to own diamond jewellery, less than 5% actually do. Zinara offers IGI-certified LGD jewellery which is identical to mined diamonds at 50–90% lower prices. Our elegant, minimal designs are made for daily wear and priced under ₹1 lakh. We bridge the trust gap between online and offline through a seamless home trial experience, enabling scale with a capital light model.