Truth & Hair operates in the hair beauty space and is positioned as India's first cross‑texture, hair makeup and styling brand – building a category that legacy FMCG has ignored for 40 years.
From a modest start, Truth & Hair has grown to ₹1.16 Cr monthly GMV (April 2026) and processed over 12,000 orders in FY26. Till date, they have acquired 12,000+ customers with a blended CAC of ₹391 (D2C ₹329), and achieved strong repeat purchase behavior, well above D2C beauty benchmarks. With India‑first innovations like the crayon‑based hair mascara and 3‑in‑1 curly styler, a 4.1/5 Amazon rating, and EBITDA breakeven already achieved, Truth & Hair is poised for its next phase of growth.
