Fashor, founded in 2017, is a fast-growing Fashion E-Commerce brand, offering trendy Indian & Indo-Western clothing for Women. Fashor.com was launched in Jan 2017 with the ambition of making designer styles available at an average price point of ₹ 1,000. It aspires to be India's largest Women's apparel brand & is already the largest in terms of number of designs launched. The Indian Wear industry is 16 bn$ in size and over 80% is unorganised/unbranded.
Founded by Vikram and Priyanka, the startup enjoys superior unit economics since it owns both brand & the sales channel. It has shown strong performance across all metrics & has low customer acquisition cost, high gross margins, high AOV, high customer repeat rate, high inventory turns and low returns.
