White space is the gap between what products their customer needs, and the other products available in the market. White space is where unmet and unarticulated needs are uncovered to create innovation opportunities. This is where their company comes to fill white spaces from your daily life that go unnoticed, or undiscovered and un fulfilled. Sometimes, people don't know what they need until, well, they need it, so it's up to companies to be proactive. They recognise that to lead a better life in today's ever changing world, they need products that are constantly evolving and contribute to their busy lives. White Inc is a lifestyle brand that provides solutions to fill those white spaces in your daily life to make it more refreshing.
